black rocks

search engines
search engineoptimization

Most internet consumers initially find a website through a search engine like Google or Bing, so you want to make sure your site ranks as high as possible in their listings, ideally on the first page of results.

Visibility is an important attribute to having a successful website. What good does a pretty website do if the right people don’t find it? Spending money on top-notch web design without an internet marketing strategy is like building a store in the middle of the Sahara Desert - you’ll miss valuable traffic and revenue opportunities.

Search Engine Optimization (SEO) and other marketing tactics are what allow your website to have a fighting chance in today’s highly competitive Internet world. Information changes rapidly. Managing your online presence requires a unique mix of skill sets that includes an understanding of marketing as well as technology.

Search engines strive to provide users with the freshest, most relevant content. They rank your website for any given search term based on the words on your page, HTML tags and the link popularity of your page.

To index your website, search engines have to know you exist. They usually find you by following a link from another site or when you submit a site map for your website. They then find the deeper pages in your site by following links within your site. If your navigational structure is poorly planned, the search engine spider won’t “see” all of your content.

Where does your website currently rank on Google, Yahoo, and Bing?

Ideally, you should appear within the top 10 to 20 in a search engine's results. Research proves that viewers do not go much further than the first few pages of search results.

There are two ways to use these search engines to drive traffic to your website:

  • Pay-per-click (PPC) programs like Google AdWords
  • "Organic" search engine rankings

We suggest you start with PPC, as it's the best way to start driving immediate traffic to your website. Once you have some paid traffic coming to your site, and you've figured out which keywords are performing best, you'll want to optimize your web pages for those keywords so that your site starts showing up in the organic search engine results as well. Any organic search engine traffic that you capture via your optimized content is FREE!

iScribePro can setup your website so that it’s easy for search engines to find you. We do this by conducting a comprehensive examination of your entire website architecture. This 4-step process includes the following:

  • Keyword analysis
  • Title tags
  • External links
  • Search engine submission

Central to any SEO program is keyword analysis. The right keywords can make or break the ranking of your website. Our analysts research your industry, including your competitor’s websites. We figure out what search terms viewers actually use to find websites of similar products or services to your company’s offerings. We incorporate those keywords and key phrases into every page of your site, including the meta tags, page titles and link text. Writing search engine friendly content is trickier than you might think because it must also be reader-friendly and flow logically.

When Google, Yahoo!, and other search engines cull search results, they return a title with a brief description of the linked page, as seen below. These SERPs, as they’re called, are easy to scan, and the user’s attention is immediately drawn to the titles because they are bold, blue, and clearly distinct from the rest of the page.

As you might have guessed, the titles are constructed from the actual HTML title tags on the pages of your website. Ideally, the contents of your title tags should not only represent the information contained on each particular page of your site, but they should also appeal to humans, because ultimately, if the title they see in the SERPs doesn’t appeal to them, they’re not going to click on it!

iScribePro constructs dynamic, descriptive title tags for each page of your site to help draw more visitors to your website.

Inbound links are another important part of optimizing web pages. Search engines LOVE inbound links from relevant websites, and they will reward you accordingly. iScribePro will help you set-up these external links and directory listings to effectively drive search engine crawlers to your content pages. We’ll also build a comprehensive set of internal links and cross link navigation to increase internal page rank. Your internal link structure must be simple and easily navigable by both your visitors and search engine spiders.

Finally, with our search engine submission service, we'll submit your website to all the top search engines to help increase your search rankings.

Keep in mind, some SEO companies use deceptive, unethical techniques such as cloaking, keyword stuffing, hidden text, and link farms. At iScribePro we only use ethical, organic techniques that strictly adhere to Google’s Webmaster Guidelines to keep you out of trouble.

If you need expert help with your SEO efforts, please contact us to get a price quote!

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