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Facebook is the #1 social networking site in the world today, and it looks as though it’s going to stay that way for a while. Almost everyone now has a Facebook profile, so creating a page for your business would be a wise decision. If major brands such as Coca-Cola, Harley-Davidson, Target, Apple and Pizza Hut are using Facebook to reach consumers, it should definitely be a part of YOUR marketing efforts.

To use Facebook effectively for your business, here are a few strategies and ideas to consider implementing:

  • Create a fan page. Fan Pages are a highly effective way to interact with your target market, receive feedback, promote new products or services, answer questions and build a loyal following.
  • Use Facebook apps. Offer special content to your audience. You can create custom HTML landing pages, setup a small e-commerce shopping cart, and add audio and video components.
  • Promote an event. Facebook offers the ability to promote your event to your Facebook Fan Page members as well as all of your personal Facebook friends. All you have to do is create an event page and automatically send an invitation message to your fans and friends. Facebook will even keep track of who you invited, who is attending and who isn’t.
  • Announce sales and offer coupons. Facebook fans react well to receiving special discounts.
  • Receive feedback. Many of the major brands use their Facebook fan page to receive customer feedback about what types of products and services they want. This is a fantastic way to give your target market exactly what they seek.

As you can see, Facebook offers companies excellent opportunities for promotion and brand awareness. If you are new to Facebook, don't get overwhelmed by the vastness of it. Just pick one area where you want to start and gradually add more features to your company profile page as you build your community.

If you need help with implementing a complex social media campaign, iScribePro internet marketing experts can help you create a beautiful, full-featured Facebook fan page and provide support with your overall Facebook strategy. Please contact us to get a price quote for these services.


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